Rather than pay existing stars who usually charge large amounts of money, Iconix should focus on getting hip up and coming people. Besides saving money, it will give their brands more of a hip edge. And convey that their brands are in the know.

The benefits include:

1) Getting ideas for marketing, social media, viral videos and other areas. Rather than only rely on the small staff at Iconix for good ideas, the company should tap into the large customer base. Likewise, voting on ideas helps to bring the best ones to the top and sends the worst ones to the bottom, and gives the Iconix staff upfront feedback on which ideas resonate with people.

2) Engaging customers. Research has found that engaging customers is a major contributor to creating brand loyalty and increasing sales. Customers who engage with a brand are more likely to have positive feelings towards the brand, recommend the brand and its products to others and buy more. Crowdsourcing pages are a very low cost means of engagement.

3) Product ideas and product feedback. While product design is usually handles by the companies Iconix licenses to, Iconix could offer crowdsourced product ideas and product feedback (including on products in the design phase) to licensees. For example, a customer has a great idea for a Peanuts t-shirt. Or, designers of the Mossimo line are trying to choose between 10 new potential blouses and want customer feedback to help narrow it down to the 5 they will produce. Sales go up and the amount of markdowns they have to make on "duds" goes down. The increase in sales helps the licensees, the brands and Iconix. It's a win-win. Some licensees will use it much more than others, yet it's a great low-cost value added service.

There are over 15 websites that offer companies solutions for crowdsourcing ideas and voting, and most are low-cost. Some are listed at this forum: https://www.quora.com/What-websites-and-apps-allow-you-post-your-ideas-and-vote-on-other-peoples-ideas-like-Betterific-com

Charley Brown high quality ice-cream. Nationally distributed and for coming USA Charley Brown coffee retail shops.

Strawberry Shortcake pastery, cakes, pies. Retail chain

Commercial for nationally distributed London Fog Television campaign.

Peanuts characters for sneakers.Is there a license out there?

Umbro should be a strong player in upcoming Brazil Olympics. Jackets and Tee's in country colors and logos. Dicks holds license? Big mistake. Iconix needs manufacturers, design and production along with a willing sales and back office organization for WORLDWIDE distribution.

If Sears holds contractual rights...then Sears. If not, Macy's. All kinds and weaves of cotton garments.Full family offerings.Moderate to premium quality.Nothing like introducing something new that's attached to a well known and respected brand name.Fun project.

See potential "Casablanca" theme.

Starter team leather and wool outerwear for fall 17

Heavy lifting and sufficient funds to bring UMBRO to the forefront, worldwide. Soccer is worlds most followed sport. Stop burying it under a rock and allow it to rule as it should.

Approach Michael at Mr. Green Tea in Brooklyn at his newly expanded facility.His Dad was once partners, and broke up with, the guys who started and now own Haagen Daz. Get Mr. Bloomberg on that immediately! Word to the wise...You can put in hours for a salary but imagination is worth a million bucks.

Get Jay Z or Pit Bull to help with reconstruction of Rock a wear. Change name to rap-a-wear.

Talk walmart into trading up in price points.