Strawberry Shortcake pastery, cakes, pies. Retail chain

I like the idea of a whole range of food types. I wonder if they should focus on selling through other major retailers. It's expensive to start up and run and market retail shops. They could leverage existing stores with much less capital. Also I'm not sure if the brand is big enough to pay for an entire store. The rent per square foot of small stores is very high. Another tweak is: try to get a Strawberry Shortcake mini-section in major chains like Walmart. In fact, they could do the DTR approach with Walmart in that Walmart has bakeries in all of its stores, so Walmart could produce the food line just like they produce Ocean Pacific clothing. They could leverage the brand to boost their sales in store and online (Strawberry Shortcake cookies etc.)