Dick's doesn't have the infrastructure or interest to build a national or international BRAND.

Make that Fall 2016.

London Fog has been around forever. In commercial, play "As time goes bye" London Fog "the fundamental thing in life"!!!

Again, same mistake as Umbro. Iconix went for the quick buck.Walmart is unable to style and manufacture with the same verve that Starter once built up and enjoyed success.The longer you spit on Starter's heritage, the sooner you eradicate it. This line was definitely mis-placed in Walmart as you can see: evident by the lack of design,lack of build out,lack of advertising,and generally treated like a five and dime product.Is that what Iconix paid for? Certainly NOT.! You can sell millions of a cheap,unconstructed garment and at the end of the day,what are you left with,brand wise?A cheap and unimportant nobody line.

Cole went for some quick bucks with Dicks( a retailer?) instead of a competent manufacturer to engage in world wide distribution.

Go after B&J produced in New England with "Woodstock's" New England Butter Pecan.

(Idea borrowed from National Lampoon)!

Rusty, Would Walmart handle a premium product? Most national brands sell for 2 for $5 large tubs. B&J and HD are premium and sell for $3.99 (sale) and as much as $5.49 at Walgreens. My target would be Stop& Shop and the like.

Change that to Red Baron Blackberry,add on "Blood Orange" Why should Ben&Jerry's have a lock on creative names and flavors??

Media attention getter: If you don't buy this ice cream we'll kill this dog (picture of snoopy with pistol to head) That would shake things up. "Snoopy's chocolate chunks"